For over 30 years, expecting parents have trusted Safety 1st to provide the best nursery products throughout their journey. Safety 1st is known for excellence in child safety products. We are here for parents from pregnancy through their child’s early school years. For every family 1st, there is Safety 1st.
Safety 1st is driven by a single-minded focus of making the world a safer and happier place for our cherished little ones to grow up in
Whether in their car seat on their first ride home, snuggled in a bassinet, or staying entertained in our activity centres. We attribute our continued success to an unwavering commitment to child safety, innovation, quality and value. It’s what parents look for from Safety 1st, and what we are proud to continuously deliver.